The term “niche site” can mean different things to different people. For purposes of this article I’m actually referring to content sites or authority sites.

To be even more clear: I’m talking about blogs and sites that are built to publish content on a very specific topic. These sites are typically monetized via contextual ad networks like Google Adsense, and through affiliate programs like Commission Junction and ClickBank.

First of all I want to be crystal clear: I advocate publishing ONLY quality sites to the Web. I feel obligated to be sure all my sites are of a real benefit to searchers who find them, and I do not endorse or participate in the creation/promotion of garbage or throw away sites that have no good content and exist only to garner a few random ad clicks.

There is already enough junk online. Let’s not waste a searcher’s time by giving them another page full of nothing but ad links with no real answers to their questions.

While some sites can generate substantial revenue using only contextual ads and affiliate links, the majority of niche publishing sites only produce a few bucks per day. This hardly seems worth anyone’s time, especially in the Internet marketing niche where so many people seem to be behind on the water bill and desparate for “emergency money”.

It’s true that niche publishing is probably not a good way to pay this month’s rent. People in this kind of trouble need to find a job or figure out a way to sell something for direct profit quickly.

However, when one changes the focus from fast cash to a long-term “investment” mindset a network of small niche sites each earning a few bucks per day has a completely new appeal. Every one needs some program for saving money and investing for the future.

Even those who think they are “too broke to save” should wake up quickly and realize the basis of good money management is the ability to put back even a few bucks each day. Small effort builds on itself and soon becomes a good chunk of cash.

In the world of mutual funds and savings accounts, how many average savers see a monthly return of $100 or more in their first year? I’m talking about the guys and gals who can afford to put $50 to $100 per month into a good mutual fund here. It takes a while to build momentum at that rate, but have a look at what just 5 or 6 well-built niche sites can produce in a month.

These sites cost next to nothing to produce. A $10 domain and hosting; and if you use a reseller hosting plan you can host unlimited sites at $30 per month. It doesn’t take long to get into profit here.

So imagine you have just 5 sites, each earning $2 to $4 per day. You can select your choice of currency to be paid in and you can have your monthly earnings wired into just about any type of account you like. This money adds up fast at the end of the month and can be easily transferred into a savings program like a mutual fund, silver rounds, or whatever.

I’m not a financial consultant. But I see a lot of people online who are desparate for cash. People who manage their funds well don’t tend to find themselves screwed on the rent on a regular basis, and I’m not judging because rewind a few years and I was horrible with my money as well.

It seems clear to me that niche publishing is an incredible way to set up passive income for savings and investment. Sicne the money is only paid out on a monthly basis for contextual publishing and many affiliate networks a person can avoid ever laying hands on it and placing it directly into an appropriate account.

Essentially you’ll never miss the money because you never really see it. And in just one year you’ll be well on your way to a good nest egg.

Think of what three to five years of this simple strategy could do in terms of building an awesome savings?

And imagine what 10 to 20 years of this strategy would do, especially assuming you’ll learn as you go and be able to create more money per site. While other people are investing in real estate to earn passive income and equity you can be spending ten bucks a pop to create passive income machines and converting the earnings into whatever cash flow/savings strategy you like.

The core of what I’m saying is not what you do with the money really, it’s about changing from the “need money now” to “what if I build this passive income and invest it” mindset.

 

Tags: affiliate marketing, niche marketing, niche sites, niche Websites, online marketing

This entry was posted on Saturday, September 6th, 2008 at 2:41 pm and is filed under Entrepreneurship. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.