In simplest terms, a mind map is a diagram used to illustrate thoughts, ideas, plans, etc. in a very detailed manner. This concept is said to have been pioneered by

Peter Russell and Tony Buzan coined the term “Mind Map” in the 70’s when they taught people how to place their ideas into visual map formats. Mind mapping has been part of business and marketing strategy for years, but was first made popular in the Internet marketing sector by Rich Schefren. He introduced the Web entrepreneur to the idea of using sophisticated software to draw literal maps to illustrate their overall business plan, marketing intentions for a specific process, individual sales process, and many other crucial functions.

A quick search for mind mapping software will bring up a number of high ticket applications that range in price from $200 to $400. Perhaps a bit more than many entrepreneurs want to spend.

However, I recently found a gem of a product called MindApp. This great software gives you all the functionality and flexibility of the other more expensive products at only a fraction of the cost.

Incredibly, MindApp is less than $40! You can even get a free trial to be sure you like it.

I wondered if a product priced this low among numerous competitors selling their software at $200 plus coud really be of solid value. So I downloaded a copy to find out.

MindApp is absolutely brilliant! It does everything the more expensive software I have tested does, plus a few things I haven’t seen elsewhere!

I wanted to know more about the company behind this product, so I asked a few questions, and here is what I found out:

“MindApp was launched in November 2006.  Varatek has been publishing hierarchical productivity software since 1984, and this is our entry into the mind mapping market. We saw an opportunity to offer a high quality, low cost mind mapping product using the core of our existing technologies.

MindApp was built for price conscious professionals who need a high quality mind mapping tool.  We put a lot of effort into making sure that the UI was modern and easy to use and that the maps MindApp creates are professional looking and can be used for presentations or publication.

Our big differentiator is value. We think MindApp competes favorably with industry leading packages like MindManager, but at a much lower price. Our message to your readers is that they can have the functionality, ease of use, and professional output of a high end mind mapper at a fraction of the
price.”

This software rocks, and as I’ve already stated you won’t find any other mind mapping technology close to this price point. This is a great study in how a smaller company really can compete on the basis of price/value and, with the product being as good or better than higher priced competition, hold their own in the marketplace.

I hope to see MindApp at the top of their niche in the future. It will be interesting to see how they evolve in their environment.

If you aren’t using visual aids to enhance your plans, you really should be. Don’t get lost on the path of “I’ll do it all in my head” unless you are happy with second-rate results.

I urge you to grab a copy of MindApp today.

Please note this is not an affiliate promotion; there is no affiliate program attached to this product. I just think it’s such a great value, and such a huge advantage, that I wanted my readers to know about it.

 

 

Tags: mind map, mind mapping software, MindApp

This entry was posted on Saturday, May 24th, 2008 at 12:33 pm and is filed under Product Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.