This is a different angle but one worth exploring. You are not obligated to finish a project or even stick with a business that you don’t resonate with.

Many people choose their goals based on what they feel they “should” do. And it’s not uncommon for an entrepreneur to make a bad choice or two when setting up their first business model, then feel obligated to ride these bad choices out even after realizing the current direction is a poor fit for them.

Making bad choices is part of the learning process. Sticking with poor decisions is a bizare phenomenon common in our society of obligatory values and non-existent personal power.

If you don’t feel great about the business you are in, get out. You might need some time to change direction, so get started.

Nobody should spend decades of their life working a business or profession they hate simply because their parents wanted this path for them. If your parents want you to be a doctor or solider and you aren’t feeling it, perhaps you should send them to bootcamp or medical school.

Your life is yours to live. You can find and follow your heart, or blow it and be miserable living out someone else’s purpose for you.

In addition to this obligatory values scenario, a lot of entrepreneurs will find out their choice of business model is a poor fit within the first year, but then stick with it because - after all - our society praises determination and looks down on “quitters”.

I ran a Web design company for almost two years. The money was great, but I found I hated the work after about the first year.

For a while thereafter I plodded along, being sick at my stomach each morning because I had a job I hated. And finally I came to my senses and found a new direction.

I was momentarily stuck in a place where I thought I had to keep moving forward. I didn’t want to be a quitter, did I?

But then I realized - hell yes I wanted to be a quitter! I hated Web development as a trade-time-for-money career and I wasn’t about to spend one more month working this business that made me sick!

Forget what you think society demands of you. And forget what your parents want you to be when you grow up. And certainly forget what you have told all your friends you are going to do with your business.

You are obligated only to your own well-being and fulfillment. Being miserable at work can be attained through any number of J-O-Bs - why go through the trouble of starting your own business to accomplish that?